# Accounts use cases

Depending on the team structure and tasks, users can organize their work with the product in different ways. Here are the most popular usage scenarios:

***

## **1.** One total score for the whole team

* **Description:**\
  Owner creates one account that is used by the entire team
* **Who Uses:**\
  Suitable for small teams (usually 2-3 buyers) where everyone works to a single budget
* <mark style="background-color:green;">**Benefits:**</mark>
  * Easy management of funds
  * Easy control of the entire team's expenses on one account
* <mark style="background-color:red;">**Restrictions:**</mark>
  * It is more difficult to share responsibility for costs
  * More effort is required to analyze each participant's costs

***

## **2.** Separate account for each buyer

* **Description:**\
  Each bayer on the team has an individual account. Owner deposits the total balance and then distributes the funds to the individual accounts
* **Who Uses:**\
  Suitable for medium to large teams with a large number of buyers
* <mark style="background-color:green;">**Benefits:**</mark>
  * Easily track replenishments and expenditures per bayer
  * Financiers and analysts can easily calculate the efficiency of each team member
  * Transparency of budget allocation

***

## **3.** Use of general accounts with segregation by project

* **Description:**\
  The team creates separate accounts for each project or ad campaign, instead of linking to buyers.
* **Who Uses:**\
  Подходит для команд, работающих одновременно над несколькими проектами или клиентами.
* <mark style="background-color:green;">**Benefits:**</mark>
  * Easily analyze the costs and efficiency of each project
  * Avoids confusion between projects
* <mark style="background-color:red;">**Restrictions:**</mark>
  * Requires careful planning and customization for each project

***

## **4.** Financiers as administrators of accounts

* **Description:**\
  Finance Officers manage accounts, set them up for buyers and keep track of the budget. Buyers work only with the accounts allocated to them.
* **Who Uses:**\
  Used in large teams with a separation of roles, where financiers control the budget and buyers only deal with expenses.
* <mark style="background-color:green;">**Benefits:**</mark>
  * Clear division of responsibilities between roles
  * Easy calculation and management of funds
  * Transparency of financial accounting
* <mark style="background-color:red;">**Restrictions:**</mark>
  * Dependence of buyers on financiers for replenishment and distribution of funds

***

## **5.** Combined approach

* **Description:**\
  Owner uses one main account to hold the overall budget and then creates additional accounts for specific purposes (buys, projects, campaigns).
* **Who Uses:**\
  A flexible option for teams with a mixed structure and different objectives.
* <mark style="background-color:green;">**Benefits:**</mark>
  * Convenient budget allocation
  * Ability to adjust to the needs of the team
* <mark style="background-color:red;">**Restrictions:**</mark>
  * Requires a thoughtful approach to the management and allocation of funds


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